Dedication to the answer
Kath excels at really understanding how her research can deliver what your business needs, and she is meticulous in ensuring that the respondents, questions and methodology all combine to produce that. You never get just the ‘standard’ proposal from Kath because she focuses on how to make it really work for you.
Catherine Comben, Insight Manager, UK Research
Kath is creative and will tailor an approach to suit a specific project. She understands the relationships and needs of our organisation and is
generous in making herself available to answer quick questions or offer advice.
Ann McGivering, Benenden Health
It is very refreshing to work with Qual Street; Kath really understands that one size does not fit all – her proposals always stand out head and shoulders above the rest with a bunch of interesting techniques, customized to the ambitious projects we challenge her with.
And when the results roll in it is evident that Kath and her streetmates bring their A-game, being both thorough and creative in their approach, leaving no stone unturned, with clearly translated insights and recommendations that we can take forward.
Ingrid Wiese, Shopper Insight Manager, Kerryfoods
Kath worked with me on a four month project about religion – Kath designed the research plan and then proved absolutely tireless in getting the answers.
I found Qual Street to be committed to deep and imaginative research, while all the other critical factors (delivering on time, on budget, and in style) were attended to as well.
Gillian Oliver, Modicum
I have worked with Kath at Qual Street for several years and I admire her incisive research method and strong judgment. She has helped us to quickly get to the killer insight on many strategic launches, enabling us to develop great campaigns and shopper ideas on the back of this.
Yianni Papadopoulos, Marketing Director, Omega Pharma
Kath worked closely with us to really understand what insight we needed. The fresh and creative approach suggested by Kath made the most of our budget and timescales. Qual Street delivered a detailed and clear understanding of our member’s views and this understanding has informed and underpinned the development of a set of more effective member communications.
Alison Pearson, Insight Senior Executive, Benenden
Kath has used lots of different methods to meet our insight needs: customer closeness, observations and intercepts, mobile ethnography and co creation – they’ve all been very useful in helping us get maximum insight into our customers needs and travel experiences.
Sarah Mewitt, The Trainline.com
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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If you want to chat to Kath about a project
or some ‘free thinking’ call her on 07738 180 529.
Alternatively you can email firstname.lastname@example.org
Business address for formal correspondence is
Gresham House, 5-7 St Pauls Street, Leeds, LS1 2JG
Company registration no: 8359749