Dedication to the answer
Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where I deposit all the ideas that come to me – either from reading, doing research or just having a good think.
Mon 26 Jan 15
App-tastic advice on how to get insight out of respondents using mobile qual
Sun 04 Jan 15
Why putting respondents at the heart of a project is the right thing to do
Sat 22 Nov 14
Why asking for people’s opinions is easy and wrong!
Sat 25 Oct 14
Dip your toes into the pool of thinking that is Social Network Theory. Enjoy the ripples it creates…
Wed 15 Oct 14
Exploring the dangers of open questions in mobile research
Tue 09 Sep 14
Learn about how Design Thinking has influenced Research Thinking in the last few years!
Tue 22 Jul 14
Learn how our amazing brain is pro social
Tue 03 Jun 14
500 words on how to get on-line shopping research right
Sat 24 May 14
If you design questionnaires, or develop communications materials then you should know about Cognitive Interviewing!
Wed 23 Apr 14
Qualitative mobile apps – Love!
Sat 08 Mar 14
Some quick clues on how to engender creative thinking
Mon 03 Mar 14
Learn about Behavioural Economics and how to apply its insight to the qualitative research you do
Thu 20 Feb 14
How Daniel Kahneman’s book Thinking, Fast and Slow has got me questioning how to do qualitative research…
Sat 09 Nov 13
How groups have their own genius and what that means for research and idea generation
Fri 04 Oct 13
What are group discussions good for? Explore here the pros and cons of the much-maligned focus group.
Mon 23 Sep 13
We all have addictive behaviour within us. Here’s how addictive behaviour develops…
Tue 06 Aug 13
Filming for research – how to do it right!
Thu 01 Aug 13
What you learn when you spend a Saturday watching people shop in Tesco…
Fri 26 Jul 13
Let’s get realistic about qual recruitment
Thu 25 Jul 13
Reliable ways to assess success in NPD
Tue 16 Jul 13
Are you stuck? Maybe seeing things through Japanese eyes could help?
Thu 04 Jul 13
Learn about five types of behavioural bias and their implications for marketing and qual research
Thu 20 Jun 13
Five killer questions that lead to better insight (and the reasons why they do)
Wed 05 Jun 13
Why Qualitative research is under attack and why it needs defending
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
If you want to chat to Kath about a project
or some ‘free thinking’ call her on 07738 180 529.
Alternatively you can email firstname.lastname@example.org
Business address for formal correspondence is
Gresham House, 5-7 St Pauls Street, Leeds, LS1 2JG
Company registration no: 8359749