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A question when analysing data (from Shane Parrish)

A question when analysing data (from Shane Parrish)

Notes

Shane Parrish’s killer question:
What information would cause you to change your mind?

Shane Parrish delivers a great blog – Farnam Street Brain Food. I always find something useful in it. This question, what would cause you to change your mind? is a great one…

He uses this information to see how well something has thought about something – so this probably works better as an analysis question (for researchers) – it might be too ‘strong’ to ask someone this in a relaxed interview.

But as researchers we could really do with asking ourselves this question. So you think the answer is ‘x’… what information would cause you to change your mind?

kath-handonheart

Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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