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Book: Influence by Robert B Cialdini

Reviews

A fun way to discover how susceptible we all are to the power of persuasion (because we’re wired that way). Cialdini identifies 6 weapons of influence: reciprocity; consistency & commitment; social proof; liking; authority and scarcity and shows us how our emotional responses to choice can leave us making choices perhaps not always in our interests. The ultimate defence against these weapons seems always to be mindfulness…

What’s good about it

Insightful and fun

Room for improvement

Sometimes it feels like he’s interpreting behaviour, but presenting his ‘reading’ as fact.

kath-handonheart

Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 26 June 2017