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A useful list of human emotions

A useful list of human emotions

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This list is detailed in the resources section of The Designing for Growth Field Book by Liedtka, Ogilvie and Brozenske (a practical book of tools to help you master Design Thinking…)

Why not use the list to help you explore brands, experiences, creative ideas?

Feelings when your needs are satisfied:

Affectionate

Compassionate
Friendly
Loving
Open hearted
Sympathetic
Tender
Warm

Engaged

Absorbed
Alert
Curious
Engrossed
Enchanted
Entranced
Fascinated
Interested
Intrigued
Involved
Spellbound
Stimulated

Hopeful

Expectant
Encouraged
Optimistic

Confident

Empowered
Open
Proud
Safe
Secure

Excited

Amazed
Animated
Ardent
Aroused
Astonished
Dazzled
Eager
Energetic
Enthusiastic
Giddy
Invigorated
Lively
Passionate
Surprised
Vibrant

Grateful

Appreciative
Moved
Thankful
Touched

Inspired

Amazed
Awed
Wonder

Joyful

Amused
Delighted
Glad
Happy
Jubilant
Pleased
Tickled

Exhilarated

Blissful
Ecstatic
Elated
Enthralled
Exuberant
Radiant
Rapturous
Thrilled

Peaceful

Calm
Clear Headed
Comfortable
Centred
Content
Equanimity
Fulfilled
Mellow
Quiet
Relaxed
Relieved
Satisfied
Serene
Still
Tranquil
Trusting

Refreshed

Enlivened
Rejuvenated
Renewed
Rested
Restored
Revived

Feelings when your needs are not satisfied….

Afraid

Apprehensive
Dread
Foreboding
Frightened
Mistrustful
Panicked
Petrified
Scared
Suspicious
Terrified
Wary
Worried

Annoyed

Aggravated
Dismayed
Disgruntled
Displeased
Exasperated
Frustrated
Impatient
Irritated
Irked

Angry

Enraged
Furious
Incensed
Indignant
Irate
Livid
Outraged
Resentful

Aversion

Animosity
Appalled
Contempt
Disgusted
Dislike
Hate
Horrified
Hostile
Repulsed

Confused

Ambivalent
Baffled
Bewildered
Dazed
Hesitant
Lost
Mystified
Perplexed
Puzzled
Torn

Disconnected

Alienated
Aloof
Apathetic
Bored
Cold
Detached
Distant
Distracted
Indifferent
Numb
Removed
Uninterested
Withdrawn

Disquiet

Agitated
Alarmed
Discombobulated
Disconcerted
Disturbed
Perturbed
Rattled
Restless
Shocked
Startled
Surprised
Troubled
Turbulent
Turmoil
Uncomfortable
Uneasy
Unnerved
Unsettled
Upset

Embarrassed

Ashamed
Chagrined
Flustered
Guilty
Mortified
Self-conscious

Fatigue

Beat
Burnt out
Depleted
Exhausted
Lethargic
Listless
Sleepy
Tired
Weary
Worn out

Pain

Agony
Anguished
Bereaved
Devastated
Grief
Heartbroken
Hurt
Lonely
Miserable
Regretful
Remorseful

Sad

Depressed
Dejected
Despairing
Despondent
Disappointed
Discouraged
Disheartened
Forlorn
Gloomy
Heavy hearted
Hopeless
Melancholy
Unhappy
Wretched

Tense

Anxious
Cranky
Distressed
Distraught
Edgy
Fidgety
Frazzled
Irritable
Jittery
Nervous
Overwhelmed
Restless
Stressed out

Vulnerable

Fragile
Guarded
Helpless
Insecure
Reserved
Sensitive
Shaky
Wary

Yearning

Envious
Jealous
Longing
Nostalgic
Pining
Wistful

We can use these words to help us pinpoint emotions, to explore better how brands and services make people feel, and to understand how people want to feel.

We can use the words as a start-point to develop visual stimulus that might help with a design or creative brief for a brand or for its identity.

A truly qualitative list!

kath-handonheart

Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 26 June 2017