Qual Street

Dedication to the answer

Menu

This is what insight is...

Notes

Insight according to Gary Klein:

Insights shift us toward a new story, a new set of beliefs that are more accurate, more comprehensive, more useful. They change how we act, see, feel and desire. They change how we understand

I think it’s a good measure of success for all the projects researchers undertake: have we changed how people understand as a result of our work? How will people need to act now they know..?

The definition also helps us be more precise about ‘insight’. We over-use the term in lieu of ‘research’ because it sounds a bit more useful, but it’s only useful when it leads to change.

kath-handonheart

Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

Latest tweet from the street

Currently reading davetrott.co.uk/2017/06/the-te…

@Qualstreet on 26 June 2017