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Dr Roger Pierce was chatting to me on Friday

and told me of his favourite research technique: Vignettes. You ask people what they should do in a given situation and then what they would do. This allows you to explore where the difference lies between the two and what is driving behaviour.

I like it!

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Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 26 June 2017