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Question Cards

Notes

Some groups don’t really have a natural flow, they are set up for clients to get answers to questions. Yesterday in a session like that, I used question cards. The respondents read out a question (they had one each) and then the group discussed the answer. Worked really well.

Increasingly I’m doing groups with clients participating alongside customers/ shoppers/ consumers. Question cards for them provide a useful way of wording questions so they’re asked well.

Worth using more in research?

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Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 26 June 2017