Qual Street

Dedication to the answer




Dawn Lambert – one my Streetmates mentioned to me the other day that the reason we open up to hairdressers is because they are touching us – it signals intimacy… (she read it somewhere)

…it made me wonder if we can use that insight when we are interviewing people and we want to create more intimacy… I was thinking manicures… one of the participants on the Year in the Life project is a manicurist and I was wondering a) about her interviewing her clients for us and b) interviewing her whilst she did my nails…

…maybe qual researchers should train as beauticians?


Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 26 June 2017