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Notes

ING is an observation approach/ research process described in the book Mismatch: How Inclusion Shapes Design. (Recommended by a LinkedIn contact). The ING process begins with observation. The example given was – you are in the park and looking out for all the ways ING is happening – walking, playing on the swings. You hone in on the activities that are most popular and then ask yourself – what other ways could we design for this ING – how to make this more diverse/ accessible…

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Kath Rhodes

I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 26 June 2017