People spend their lives trying to avoid anxiety
Credit: Madmen; Series 6, Episode 1.
Brands, retailers, suppliers – build your offer in part around this insight. It’s the neurotic driver behind wanting to ‘feel good’, and it’s worth remembering.
18 April 2013
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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