Ask respondents to draw the brand logo and you’ll get a brilliant sense of the ‘must keep’ features of the brand…
and a great talking point for the ‘memories’ that people have of the brand too
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox.