It’s possible to conduct a simple stripped down test for optimistic and pessimistic personality types…
I’ve been reading more about Cognitive Bias…If you read the article linked below, you’ll see there are some quick ways to test for cognitive bias (the author has devised a number of tests that are really quick to take). Theoretically, then, it is possible to recruit respondents on the basis of their predisposition for optimism/ pessimism.
Recruiting via these kinds of questions could lead to some interesting insights about how brands can tune in to particular personality types, or even help people to see things differently.
Worth thinking about?
