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Creative Clues

Creative Clues

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I spent time last week at the excellent MRS Creativity Lab. Here’s some tips for creativity I picked up (speakers’ details below).

Creativity Affirmations

It’s worth getting the group who are about to embark on a creative process to affirm that they are here to be creative. All about getting the mind set on creativity…

Bad and negative ideas are really useful, as are mis-heard or accidental insights

Whilst it isn’t good to be negative towards one another, negativity about ideas shouldn’t be ignored, this can be a spur to creative thinking

Think visually

Don’t just use the language part of your brain, but access the visual part too

Change perspective

Lie down, go outdoors, move around. Don’t stay in one space, a change of perspective can unlock creativity.

Write with your non dominant hand. Turns out it could be your ‘free’ hand.

Check in

Build in ‘check-ins’ to the sessions – how am I/ you feeling at this moment in time? It will allow you to be mindful of what’s going on – a kind of self-conscious re-boot

Arbitrary rules

Put constraints around the creative idea, for some reason putting yourself under greater pressure can squeeze out even juicier creative thoughts

Imitate

Imagine what your competition would do, or create in a style that’s different from you own… get away from yourself – it will help you be more creative

Always warm up

Never go into any creative situation without a warm-up…(after all that’s what actors, singers, runners do…)

Use music…

…To set the tone of your creative session

Critiquing can be creative

Look at new ideas and critique them, then listen to what you have learnt about the problems with the new idea and resolve the issue

Future fiction

Tell a story about the future of the idea, and see how it fits into the world, and if it fits into the world

The masters of creativity were…

Michael Atavar
Ian Florence
Jake Farr
Richard Rees

kath-handonheart

Kath Rhodes, Qual Street Owner

I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs

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@Qualstreet on 17 March 2023