This list is detailed in the resources section of The Designing for Growth Field Book by Liedtka, Ogilvie and Brozenske (a practical book of tools to help you master Design Thinking…)
Why not use the list to help you explore brands, experiences, creative ideas?
Feelings when your needs are satisfied:
Affectionate
Compassionate
Friendly
Loving
Open hearted
Sympathetic
Tender
Warm
Engaged
Absorbed
Alert
Curious
Engrossed
Enchanted
Entranced
Fascinated
Interested
Intrigued
Involved
Spellbound
Stimulated
Hopeful
Expectant
Encouraged
Optimistic
Confident
Empowered
Open
Proud
Safe
Secure
Excited
Amazed
Animated
Ardent
Aroused
Astonished
Dazzled
Eager
Energetic
Enthusiastic
Giddy
Invigorated
Lively
Passionate
Surprised
Vibrant
Grateful
Appreciative
Moved
Thankful
Touched
Inspired
Amazed
Awed
Wonder
Joyful
Amused
Delighted
Glad
Happy
Jubilant
Pleased
Tickled
Exhilarated
Blissful
Ecstatic
Elated
Enthralled
Exuberant
Radiant
Rapturous
Thrilled
Peaceful
Calm
Clear Headed
Comfortable
Centred
Content
Equanimity
Fulfilled
Mellow
Quiet
Relaxed
Relieved
Satisfied
Serene
Still
Tranquil
Trusting
Refreshed
Enlivened
Rejuvenated
Renewed
Rested
Restored
Revived
Feelings when your needs are not satisfied….
Afraid
Apprehensive
Dread
Foreboding
Frightened
Mistrustful
Panicked
Petrified
Scared
Suspicious
Terrified
Wary
Worried
Annoyed
Aggravated
Dismayed
Disgruntled
Displeased
Exasperated
Frustrated
Impatient
Irritated
Irked
Angry
Enraged
Furious
Incensed
Indignant
Irate
Livid
Outraged
Resentful
Aversion
Animosity
Appalled
Contempt
Disgusted
Dislike
Hate
Horrified
Hostile
Repulsed
Confused
Ambivalent
Baffled
Bewildered
Dazed
Hesitant
Lost
Mystified
Perplexed
Puzzled
Torn
Disconnected
Alienated
Aloof
Apathetic
Bored
Cold
Detached
Distant
Distracted
Indifferent
Numb
Removed
Uninterested
Withdrawn
Disquiet
Agitated
Alarmed
Discombobulated
Disconcerted
Disturbed
Perturbed
Rattled
Restless
Shocked
Startled
Surprised
Troubled
Turbulent
Turmoil
Uncomfortable
Uneasy
Unnerved
Unsettled
Upset
Embarrassed
Ashamed
Chagrined
Flustered
Guilty
Mortified
Self-conscious
Fatigue
Beat
Burnt out
Depleted
Exhausted
Lethargic
Listless
Sleepy
Tired
Weary
Worn out
Pain
Agony
Anguished
Bereaved
Devastated
Grief
Heartbroken
Hurt
Lonely
Miserable
Regretful
Remorseful
Sad
Depressed
Dejected
Despairing
Despondent
Disappointed
Discouraged
Disheartened
Forlorn
Gloomy
Heavy hearted
Hopeless
Melancholy
Unhappy
Wretched
Tense
Anxious
Cranky
Distressed
Distraught
Edgy
Fidgety
Frazzled
Irritable
Jittery
Nervous
Overwhelmed
Restless
Stressed out
Vulnerable
Fragile
Guarded
Helpless
Insecure
Reserved
Sensitive
Shaky
Wary
Yearning
Envious
Jealous
Longing
Nostalgic
Pining
Wistful
We can use these words to help us pinpoint emotions, to explore better how brands and services make people feel, and to understand how people want to feel.
We can use the words as a start-point to develop visual stimulus that might help with a design or creative brief for a brand or for its identity.
A truly qualitative list!
