Help yourself to fresh, original ideas for delivering better research and business insight.
Here’s where we deposit all the ideas that come to us – either from reading, doing research or just having a good think.
Sat 08 Mar 14
Some quick clues on how to engender creative thinking
Mon 03 Mar 14
Learn about Behavioural Economics and how to apply its insight to the qualitative research you do
Thu 20 Feb 14
How Daniel Kahneman’s book Thinking, Fast and Slow has got me questioning how to do qualitative research…
Sat 09 Nov 13
How groups have their own genius and what that means for research and idea generation
Fri 04 Oct 13
What are group discussions good for? Explore here the pros and cons of the much-maligned focus group.
Mon 23 Sep 13
We all have addictive behaviour within us. Here’s how addictive behaviour develops…
Tue 06 Aug 13
Filming for research – how to do it right!
Thu 01 Aug 13
What you learn when you spend a Saturday watching people shop in Tesco…
Fri 26 Jul 13
Let’s get realistic about qual recruitment
Thu 25 Jul 13
Reliable ways to assess success in NPD
Tue 16 Jul 13
Are you stuck? Maybe seeing things through Japanese eyes could help?
Thu 04 Jul 13
Learn about five types of behavioural bias and their implications for marketing and qual research
Thu 20 Jun 13
Five killer questions that lead to better insight (and the reasons why they do)
Wed 05 Jun 13
Why Qualitative research is under attack and why it needs defending
Thu 23 May 13
5 ways to do bad qual, 5 ways to deliver good qual
Tue 21 May 13
Top tips if you want to Co create
Tue 21 May 13
Ideas for retailer promotions that reflect and enhance customer behaviour
Fri 17 May 13
5 ways that insight managers can make a difference to the research they commission
Wed 15 May 13
Thoughts on how to deliver sensitive research projects
Wed 24 Apr 13
Learn how to do NPD and brand architecture better with ‘The Board Game’
Mon 22 Apr 13
Why we’re ‘wired’ for conversation, how conversation facilitates creativity, and how to build conversation into qual research – particularly the research findings…
Thu 18 Apr 13
Learn how a basic app for ipads can really improve how we do qualitative research
I love love learning and so I invest time and resources with Ambreen and Claire into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox every month.
RT @KilbanePete : With the local elections sandwiched between two bank holidays and a coronation, many will be away on May 4th voting day. T…
If you want to chat to us about a project
or some ‘free thinking’ call Kath on 07738 180 529.
Alternatively you can email kath@qual-street.co.uk
Business address for formal correspondence is
Office FF10, Brooklands House, 58 Marlborough Rd, Lancing, West Sussex, BN15 8AF