Tue 24 Jun 14
Another idea for a pre-task that delivers real insight
Wed 18 Jun 14
Learn about a cognitive behavioural technique that is useful to researchers too
Sun 25 May 14
Learn about Roy Langmaid’s Self Observation Coaching
Thu 08 May 14
An idea for using story telling and imagination in research
Wed 07 May 14
The benefits of remote research using screen sharing technology
Wed 23 Apr 14
Why stimulus needs to look slick
Wed 26 Mar 14
Understanding how other people, think, feel and behave
Wed 19 Mar 14
It’s worth not just talking to the respondent, but their family and friends too
Fri 28 Feb 14
Applying Daniel Kahneman’s theory of our two selves to research
Thu 27 Feb 14
Why not always being there in a research session is a good idea
Tue 18 Feb 14
A technique for exploring how sticky your NPD ideas are
Wed 29 Jan 14
The dangers of priming in research
Tue 21 Jan 14
Get happy and be more creative
Sun 22 Dec 13
How to improve respondents’ recall of events
Thu 12 Dec 13
Kindle’s underlining function might work too in group discussions
Thu 12 Dec 13
The importance of discouraging self-censure
Tue 29 Oct 13
How to grow new ideas in group discussions
Mon 14 Oct 13
Tips on how to get a group going
Fri 04 Oct 13
Getting to the brand essence with African thinking
Tue 24 Sep 13
Time travel with the timehop app
Tue 24 Sep 13
Learn how to make dry ideas cut through
Sun 18 Aug 13
How to ask the right questions to develop a winning brand positioning
Tue 13 Aug 13
How to bring the store into the group discussion
Tue 06 Aug 13
See your brand through respondent’s eyes
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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