Mon 09 Nov 15
Customers want to feel like they’ve been listened to – why not set up a listening post in-store?
Mon 12 Oct 15
Copying a learning a day, copying Seth Godin…
Tue 22 Sep 15
Grant makes the case for being generous in business
Sat 12 Sep 15
How to harness empathy in research
Tue 08 Sep 15
Thu 03 Sep 15
Have you seen for yourself how people really use your product when they get it home? Behind-closed-doors projects can deliver insight that has the potential to deliver bigger benefits to your business.
Thu 03 Sep 15
If you are looking for a practical guide on how to ‘do’ Design Thinking, then this book is for you…
Tue 25 Aug 15
Have we been running groups the wrong way round? Here’s a thought about getting the ‘flow’ right…
Thu 20 Aug 15
Five ways that qualitative researchers can improve on how they run focus groups
Wed 12 Aug 15
I’ve just run a creative workshop with a client to develop insight statements. Some things went well, some things didn’t…
Mon 10 Aug 15
Sun 26 Jul 15
The centre for non violent communications has published a list of human emotions, here it is…
Sun 26 Jul 15
Tue 14 Jul 15
A fun way to discover how susceptible we all are to the power of persuasion (because we’re wired that way).
Fri 26 Jun 15
Tue 09 Jun 15
Fri 05 Jun 15
Thu 14 May 15
Wed 29 Apr 15
Learning from Nir Eyal’s excellent hook model
Mon 27 Apr 15
Interested in personality? Read on!
Fri 24 Apr 15
Exploring how to get better insight about people’s experiences of your brand, service or store
Fri 24 Apr 15
One supergroup gets you more
Sun 12 Apr 15
We shouldn’t ignore the best current thinking in social sciences and human behaviour – we should apply it to research. Have you?
Wed 01 Apr 15
Micro-anthropology – a fancy name for observations and intercepts or something more?
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox.