Tue 26 Aug 14
Why ‘How do I know that?’ is the most important question you can ask yourself
Wed 20 Aug 14
How story telling can help with NPD research
Mon 28 Jul 14
Thinking about Habits
Mon 28 Jul 14
Using Design Analysis in Research
Tue 22 Jul 14
Another good question to ask in groups – what have your heard that’s remarkable?
Tue 22 Jul 14
Learn how our amazing brain is pro social
Tue 24 Jun 14
Another idea for a pre-task that delivers real insight
Wed 18 Jun 14
Learn about a cognitive behavioural technique that is useful to researchers too
Tue 03 Jun 14
500 words on how to get on-line shopping research right
Sun 25 May 14
Learn about Roy Langmaid’s Self Observation Coaching
Sat 24 May 14
If you design questionnaires, or develop communications materials then you should know about Cognitive Interviewing!
Thu 08 May 14
An idea for using story telling and imagination in research
Wed 07 May 14
The benefits of remote research using screen sharing technology
Wed 23 Apr 14
Qualitative mobile apps – Love!
Wed 23 Apr 14
Why stimulus needs to look slick
Wed 26 Mar 14
Understanding how other people, think, feel and behave
Wed 19 Mar 14
It’s worth not just talking to the respondent, but their family and friends too
Sat 08 Mar 14
Some quick clues on how to engender creative thinking
Mon 03 Mar 14
Learn about Behavioural Economics and how to apply its insight to the qualitative research you do
Fri 28 Feb 14
Applying Daniel Kahneman’s theory of our two selves to research
Thu 27 Feb 14
Why not always being there in a research session is a good idea
Thu 20 Feb 14
How Daniel Kahneman’s book Thinking, Fast and Slow has got me questioning how to do qualitative research…
Tue 18 Feb 14
A technique for exploring how sticky your NPD ideas are
Wed 29 Jan 14
The dangers of priming in research
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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