Thu 12 Dec 13
The importance of discouraging self-censure
Sat 09 Nov 13
How groups have their own genius and what that means for research and idea generation
Tue 29 Oct 13
How to grow new ideas in group discussions
Mon 14 Oct 13
Tips on how to get a group going
Fri 04 Oct 13
What are group discussions good for? Explore here the pros and cons of the much-maligned focus group.
Fri 04 Oct 13
Getting to the brand essence with African thinking
Tue 24 Sep 13
Exploring our outer worlds…
Tue 24 Sep 13
Time travel with the timehop app
Tue 24 Sep 13
Learn how to make dry ideas cut through
Mon 23 Sep 13
We all have addictive behaviour within us. Here’s how addictive behaviour develops…
Sun 18 Aug 13
How to ask the right questions to develop a winning brand positioning
Tue 13 Aug 13
How to bring the store into the group discussion
Sat 10 Aug 13
Learn about ‘new’ with Qual Street
Tue 06 Aug 13
Filming for research – how to do it right!
Tue 06 Aug 13
See your brand through respondent’s eyes
Fri 02 Aug 13
How to get respondents to tell the truth
Thu 01 Aug 13
What you learn when you spend a Saturday watching people shop in Tesco…
Fri 26 Jul 13
Let’s get realistic about qual recruitment
Thu 25 Jul 13
Understand how people spread the message about your brand
Thu 25 Jul 13
Reliable ways to assess success in NPD
Tue 16 Jul 13
Are you stuck? Maybe seeing things through Japanese eyes could help?
Tue 16 Jul 13
How about recruiting by personality type – tapping into our natural bias towards optimism or pessimism ?
Tue 09 Jul 13
Why Bulletin Boards are a great lead in to groups…
Thu 04 Jul 13
Learn about five types of behavioural bias and their implications for marketing and qual research
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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