Tue 16 Jul 13
Are you stuck? Maybe seeing things through Japanese eyes could help?
Tue 16 Jul 13
How about recruiting by personality type – tapping into our natural bias towards optimism or pessimism ?
Tue 09 Jul 13
Why Bulletin Boards are a great lead in to groups…
Thu 04 Jul 13
Learn about five types of behavioural bias and their implications for marketing and qual research
Tue 25 Jun 13
3 ways to unlock creativity in pre and post tasks
Thu 20 Jun 13
Five killer questions that lead to better insight (and the reasons why they do)
Thu 13 Jun 13
Why researchers need to look out for ‘social proof’ responses in groups
Thu 13 Jun 13
Learn more about social influence and Social Proof
Wed 12 Jun 13
How we should understand people’s behaviour
Tue 11 Jun 13
Learn about reciprocation and social influence
Tue 11 Jun 13
Learn about social influence and reciprocation
Fri 07 Jun 13
A technique that’s in-tune with our inner social animal
Wed 05 Jun 13
Why Qualitative research is under attack and why it needs defending
Thu 30 May 13
Why group-only discussions suppress insight
Thu 23 May 13
5 ways to do bad qual, 5 ways to deliver good qual
Thu 23 May 13
A technique for exploring brand fit with new products
Tue 21 May 13
Top tips if you want to Co create
Tue 21 May 13
Ideas for retailer promotions that reflect and enhance customer behaviour
Mon 20 May 13
Use this simple story telling technique in customer closeness sessions…
Fri 17 May 13
5 ways that insight managers can make a difference to the research they commission
Wed 15 May 13
Thoughts on how to deliver sensitive research projects
Wed 15 May 13
Dinner Party Groups – eating and talking, what’s not to like?
Wed 15 May 13
Carousel with a Co-creation twist…
Wed 15 May 13
Psychblog explains mental contrasting
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
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