Fri 02 Aug 13
How to get respondents to tell the truth
Thu 25 Jul 13
Understand how people spread the message about your brand
Tue 16 Jul 13
How about recruiting by personality type – tapping into our natural bias towards optimism or pessimism ?
Tue 09 Jul 13
Why Bulletin Boards are a great lead in to groups…
Tue 25 Jun 13
3 ways to unlock creativity in pre and post tasks
Thu 13 Jun 13
Why researchers need to look out for ‘social proof’ responses in groups
Thu 13 Jun 13
Learn more about social influence and Social Proof
Wed 12 Jun 13
How we should understand people’s behaviour
Tue 11 Jun 13
Learn about reciprocation and social influence
Tue 11 Jun 13
Learn about social influence and reciprocation
Fri 07 Jun 13
A technique that’s in-tune with our inner social animal
Thu 30 May 13
Why group-only discussions suppress insight
Thu 23 May 13
A technique for exploring brand fit with new products
Mon 20 May 13
Use this simple story telling technique in customer closeness sessions…
Wed 15 May 13
Dinner Party Groups – eating and talking, what’s not to like?
Wed 15 May 13
Carousel with a Co-creation twist…
Wed 15 May 13
Psychblog explains mental contrasting
Thu 09 May 13
Recruiters should tell respondents how nice the researcher is
Wed 01 May 13
Don’t forget to research men…
Mon 29 Apr 13
Getting respondents to draw a brand logo reveals a lot about its visual equity…
Mon 29 Apr 13
How holding hands at the start of a group is a technique worth trying
Thu 25 Apr 13
How database recruitment can help us explore what the customer did next…
Thu 18 Apr 13
The Wisdom of Mad Men
Thu 18 Apr 13
Lets have less presentation and more conversation in projects
I love love learning and so I invest time and resources into exploring social psychology, neuro science, creativity and new techniques in research. Read all about it and help yourself to the ideas that will deliver your business the insight it needs
Fresh insight straight to your inbox.